Clean Up Australia
UX/UI design
Clean Up Australia inspires and mobilises communities to improve and conserve our environment, eliminate litter and end waste.
Challenge
My largest website redesign to date was for Clean Up Australia. The challenge was to create an information architecture that supported a diverse audience, from volunteers and schools to corporate partners and donors. The existing structure lacked clear pathways, making it difficult for users to quickly find relevant information.
Solution
I conducted a competitor analysis to identify best-practice navigation and hierarchy patterns. These insights informed a refined sitemap and simplified user journeys tailored to each audience segment.
I also strengthened the brand through clearer calls to action, custom illustrations and a more accessible layout, resulting in a cohesive digital experience that balanced storytelling with usability.
Deliverables
UX/UI Analysis
Website Design and Development
Illustrations
Strategy
Working closely with the SEO team and developer, I helped review over 400 existing URLs to identify pages of highest hierarchy. These insights formed the foundation of the new sitemap and informed the wireframes I developed to clarify structure, hierarchy and user flow.
Structure
I take pride in maintaining a clear and structured Figma workflow, ensuring designs are logically organised and easy for developers to interpret. From consistent naming conventions to considered component systems, my approach supports a smooth and efficient handover from prototype to build.
Every detail is intentionally crafted to balance creativity with usability
