Go Troppo
Web design
Go Troppo is a wholesale fruit and vegetable provider in Canberra. They pride themselves on being a family run business with quality customer service.
Challenge
Go Troppo, an iconic Canberra brand, needed a modern update while preserving its long-standing identity. The challenge was to create their first website, making the existing logo and illustrations work for a modern, competitive market. The goal was to enhance brand awareness and drive users to their new online shop.
Solution
Given the client's priorities, I coordinated with a copywriter to develop content for the website. I assisted my manager in securing the client and continued to manage the entire project. This included liaising with the client, conducting research, creating mood boards, and collaborating closely with our developer to ensure the final build aligned perfectly with my design mockups.
Deliverables
Website Design and Development
I developed a mood board and initial concepts to show the client. The challenge was to design a website that tied in with the logo and existing illustrations.
After benchmarking their competitors, it became evident that Go Troppo were behind in their digital presence. We helped them recognise that their competitors were gaining ground with modern, clean websites equipped with eCommerce capabilities.
