Melon Snowboards
Branding, web and app
Melon snowboards is a self-initiated passion project. The brand is a retro Australian snowboarding company.
Challenge
While learning to snowboard, I challenged myself to create a snowboarding brand and website. The brief was to design a logo and app for a company that sells snowboards and apparel, combining my passion for the sport with my professional skills. The branding was to be retro, unisex, vibrant and edgy.
Solution
The name "Melon" was derived from the snowboarding trick. It links the skull icon with the name Melon referring to someone's head. The typeface and branding colours fit in with the retro brief. The skull serves as an easily recognisable and memorable brand mark. I illustrated all the assets and snowboards, giving the brand an organic, edgy feel.
Deliverables
UX/UI Design
Branding
Logo Design
Illustration
App Design
Apparel
The app I designed allows users to track their runs when they’re at the snow, check the weather and shop online at the Melon store.
